When we first started Storycode, we decided our time would always be split into three buckets:
Agency - Digital publishing projects (client work)
Studio - Original content and products (our own pet projects)
Lab - Pushing the frontier (transmedia solutions) the next thing coming, multi-screen publishing
We knew that to be really effective, we needed to be constantly exploring, playing, making mistakes. And that why the Studio and Lab buckets were so important to us.
Unfortunately or luckily — depending on your point of view — our client work demanded more and more time, and finding playtime became more and more challenging. It’s a tricky balance.
This video is dedicated to everyone who makes the time to play, to create, to collaborate, even if it’s really simple.