Manager/Director Analytics

Position Title:

Manager/Director Analytics

Location:

San Diego, CA

Job Description:

The Analytics Team Lead owns and manages delivery and leadership responsibilities associated with web analytics strategy and plans for utilizing data collection, platform/configuration implementations, reporting, analyses, prediction, recommendations, and integration of various marketing and advertising systems to meet the goals of our clients. This position is charged with managing a team of senior analysts and consultants and reports to the Managing Partner of the Digital Media business unit at 6D Global. The Analytics Team Lead will be looked to as the key leadership role with respect to marketing and web analytics, including strategic and team leadership, pre-sales consulting, and product/ service development and evolution. Above all, the most critical part of your role will be to draw conclusions and provide clear recommendations based on available data and clients’ circumstances.

Duties:

Managing the day-to-day strategy and delivery for the Analytics team:

- Work with analysts to understand business requirements

- Planning data collection (i.e. profile configuration, filtering, etc) strategy

- Overseeing digital and technical analysts and supporting their career growth

- Communicate with business and technical (web developers and IT) stakeholders

- Work with other 6D Analytics personnel to help translate clients’ business needs into technical recommendations and implementations

- Working with analysts and programmers to architect dashboards, scorecards, and reporting solutions

- Leverage client data to “tell the story” and provide meaningful insight

- Overseeing quality assurance on data collection and quality of reporting

Providing strategy and direction for clients needing to integrate analytics data with CRMs, marketing automation systems and other backend systems;

Implementing Google and Adobe Analytics, Google Tag Manager, Dynamic Tag Management and advertiser tracking scripts;

Using APIs to transfer data between marketing technology platforms;

Juggling multiple projects and clients;

Research and stay up to date on latest marketing and analytics platforms and how to best utilize and recommend to clients;

Product Development: Create new analytics-based and collaborative offerings and packages;

Leading analytics-focused thought leadership, marketing, and sales support.

Experience:

Requires a mix of leadership and web development skills, business acumen, and marketing consulting or agency delivery experience;

5+ years of experience in a combination of marketing analytics, big data, web development, and statistics background, with at least 4 years in marketing analytics;

Tag Management: Google GTM, Adobe DTM, Tealium IQ, and ObservePoint experience;

Analytics Platforms: 4+ years of experience in web analytics configuration, integration and reporting in both Google Analytics and Adobe Analytics

Relevant working experience with online marketing tools including SalesForce, HubSpot, Marketo, Adobe Target, Google 360 platform, Optimizely, and Tealium AudienceStream;

Relevant working experience with Data Visualization tools: Google Data Studio, PowerBI, Domo, Tableau, etc.;

Professional level experience in data layer management, data warehousing, data manipulation and insights

Extensive experience in Google Sheets and Excel data integration;

Excellent interpersonal, written and verbal communication skills;

Knowledge of core digital marketing channels, platforms and their use in digital marketing strategy;

Hungry for a challenge, organized and motivated to work in a team atmosphere.

At least:

Marketing Analytics

Big Data

Statistics Background

Tag Management

Online marketing tools

Data visualization tools

Google Sheets

Excel

Certifications:

Bachelor’s Degree (or equivalent) in relevant field

Google Analytics IQ Certification

Benefits:

Medical

Dental

Vision

Life & Disability Insurance

Flexible PTO

401K

Competitive Salary

Work/Life Balance

Training

On-Site Events & Fun

Notes:

We are experts in solving problems and always challenging ourselves to do more. Our work reflects this. We hold client success in high regards and believe there is always more we can do to solve their business problems and drive measurable impact. Our team loves to collaborate and learn about our clients unique businesses. From our highly entrepreneurial spirit to the very environment we work within, we thrive!